Florida Get Fit

I’m so happy to share this brand launch for the lovely Sarah over at Florida Get Fit — an energetic gym located here in St. Augustine, FL! Together Sarah and I worked on her new branding, logo, hand lettering, monogram, print, gitness apparel, and the design & development of her new website.

Sarah and I wanted to focus on giving life to a brand and website that feels fresh, energetic, bright, fun, modern, and neutral (not too feminine, not too masculine). We started with mood, color, & texture exploration which led to the creation of her new color palette that includes a medium and soft gray, paired with a zesty and bright yellow/green, an energetic blue, white, and just a very small touch of purple. I then designed her new logo using a clean and modern typeface, paired with beautiful hand lettered accents (“get” and the line accents), as well as her social media, ad design, and apparel design.

Within her website, we incorporated her fun colors and brand elements throughout, while still keeping it clean and professional. Her biggest interest for her new website design was the ease of use for her clients (and potential clients), so my main focus was on the (UX) user experience. The most important feature to her and her clients is her schedule. Her previous schedule was not responsive, and it was very harsh on the eyes. Not only is her new schedule mobile responsive, but I integrated a pretty sweet filter system that allows her members to filter the days by specific events (such as boxing, zumba, bootcamp, etc).

With strategic call to action and menu items, the page outline flows from one page to the next and prevents her visitors from feeling confused on where to go, and how to get there. So far she is receiving excellent feedback from her gym members, both men, and women, and we couldn’t be happier with the turnout! We are still working on her instructor’s page and we’re exploring the possibility of professional photos to complete the look of her new Brand Identity!

Florida Get Fit St. Augustine Gym Saint Augustine Graphic Design Web Design Fitness Brand by Mel Volkman

PS. Florida Get Fit truly is the most comfortable and energetic gym that I’ve been to! I haven’t met all of the instructors yet, but Sarah is by far the best trainer I’ve worked with. If you’re in the area or looking for a new gym, I would definitely check it out! Everyone has been so warm and welcoming, and there are so many classes to choose from! From Yoga, to Spin, Zumba, Kickboxing, Bootcamp, and more!

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